Who buys this
Two buyers, one product. Designers want a specimen tool that exports graphics. Developers want metrics and a snippet. Keep campaigns split so the creative talks to one of them, not both.
Ads
Advertise CanvasFont.
Ready-to-run display creatives at Humming IAB sizes, plus three campaign briefs you can paste into the dashboard. The ad is the product: type on a bitmap, at the exact pixel size you are buying.
Humming units
300×250
1× master for the tag
Three campaigns
Split designers and developers. Do not run one generic ad at both.
Awareness
Foundry awareness
- Audience
- Graphic designers, art directors, and type-curious developers. Interests: typography, Figma, editorial design, print-to-web. Age 22–45.
- Placements
- Display on design publications, portfolio platforms, and creative blogs. Humming display + premium publisher inventory.
- Budget
- Start around $20–40/day. Optimize for impressions, then promote the winning creative into consideration.
- Creative
- Use the Editorial or Monument look. Dark ink ground, paper type, no photos. The ad should look like a type specimen, not a SaaS screenshot.
Headlines
Descriptions
Calls to action
Where Humming helps
Humming is omnichannel programmatic: display, some video, CTV, audio. CanvasFont is a visual, niche tool — start on display, skip CTV until you have a 15s motion piece. Use Humming’s 300×250, 728×90, 300×600, and 160×600 as the first four creatives (they are presets in the studio).
What not to do
Do not run a generic ‘AI design tool’ ad. Do not put a screenshot of a dashboard in the unit. Do not use stock photos of laptops. The letterforms are the product. If the type isn’t beautiful at 300×250, the campaign will not work.
Measurement
Pixel the site if Humming supports it. Optimize awareness to viewable impressions, consideration to studio opens, conversion to PNG exports (you can fire a client event later). For now, judge by whether people linger on the studio — that is the product.